Strategies in promoting library and information services in contemporary Academic Library:case study of kaduna state university

Abstract

This paper considers the strategies in promoting library and information services in an academic library using Kaduna State University library as a case study. The major objectives of this study are to determine what promotion of library services is, the strategies used in the promotion, library and information services available in Kaduna State University which is our case study. Marketing cannot be left out while talking about promotion of library services because they go hand in hand. For library to remain relevant, libraries need to find ways to promote services and resources to clients as effectively as possible. To obtain relevant data and information for study five research questions was formulated based on the research objectives to guide this research work. A case study research design was used to survey Kaduna State University library. In the course of the research we were able to identify the promotional tools, the various services available in the library, the challenges encountered in the course of promoting library services and possible solutions to them. The survey method was used in the course of the research. A total of 60 (sixty) questionnaires we given out to respondent, a total of forty five (45) was retrieved.