AN EXPLORATION OF THE ROLE OF MASS MEDIA ON RURAL-URBAN MIGRATION IN NIGERIA

Abstract

This study has the broad objectives to know the role media plays in rural-urban migration in Nigeria. The study made use of the survey research method with the questionnaire serving as the instrument of data collection. The population of the study stood at 776, 218, and a sample of 400. Findings from the study had it that the media has played some important roles in reporting the hazards of rural-urban migration and some of these roles according to a response from respondents includes; enlightening the rural populace about the hazards of migration, assisting in the development of rural communities and informing the government about the needs of the rural populace. The study concluded that the roles the media has played in migration will go a long way in solving some of the few problems of rural-urban migration in the country. The study recommended among other things that Government at all levels should endeavor to always take recommendations made by the media on rural-urban migration seriously by implementing them especially for the betterment of the rural populace which will, in turn, reduce rural-urban migration.