SOCIAL MEDIA INFLUENCE ON POPULAR CULTURE

Abstract

Social media has become an integral part of our daily lives in that it shapes our perceptions, understandings, meaning constructions, and overall vision of reality or the world. The goal of this research is to discover something more about the role of social media in refining and defining popular culture by evaluating the following research objectives: determine whether social media has a significant impact on popular culture, investigate how social media usage affects the refinement and definition of popular culture, and determine whether popular culture has an impact on social media usage. While the study is based on selective process and social influence theories,it uses a qualitative research method to gather primary data for better insight. According to the findings of the study, social media algorithms will continue to significantly impact popular culture, refining and defining it in both positive and negative ways for the foreseeable future. For in-depth interviews, 30 participants purposefully drawn from targeted age groups were selected. It is suggested that social media platforms should be regulated, data mining taxed, and extensive research into the influence of popular culture on social media algorithms should be conducted.