Effect of Strategic Intent on Performance of Small and Medium Scale Printing Press Firms in Abuja , Nigeria

Abstract

Abstract Purpose: This study investigates the effect of strategic intent on the performance of small and medium scale printing firms in Federal Capital Territory (FCT), Abuja, Nigeria. Methods: The population of the study included all the small and medium scale printing press in Abuja which is 226 and the sample size of 68. A multiple regression model was formulated to estimate the effect of strategic intent (vision, mission, and objectives) on performance (growth) of small and medium scale printing press firms in Abuja. The study also adopted a control variable such as finance to have a better coefficient of determination. Findings: The study found that strategic intent had a positive and significant effect on the growth of small and medium scale printing press firms in Nigeria. The study also found that finance (collateral, access to finance, and insufficient finance) had a negative and insignificant effect on the growth of small and medium scale printing press firms in Nigeria. Implication: Small and medium printing press firms in Abuja, FCT should communicate their vision, mission statement, and objectives to their employees. The microfinance banks in collaboration with the central bank of Nigeria should minimize collateral conditions in obtaining microcredit from microfinance bank. Keywords: Strategic intent, mission statement, objectives, performance, growth