Effect of Supply Chain Management on Organizational Performance of Selected Fast Moving Consumer Good In Karu, Nigeria

Abstract

The study examined the effect of supply chain management on organizational performance of selected fast moving consumer goods in Karu local government area. The study had the specific objective to; investigate the effect of strategic supplier partnership on organizational performance of selected FMCGs in Karu L.G.A, assess the effect of information sharing on organizational performance of selected FMCGs in Karu L.G.A and evaluate the effect of customer relationship on organizational performance of selected FMCGs in Karu L.G.A. The study employed a survey research design and data used was primary data. The questionnaire was the data collection instrument used in collecting primary data and it was worded in a positive tone. The population of the study was the employees in charge of supply chain management decisions which were 632. The sample size was gotten by way of Taro Yamane formula and was 245, the total number of questionnaires distributed was 319 with 300 returned. Data was presented via tables and analyzed by way descriptive statistics, correlation analysis and multiple regression analysis. The study found that strategic supplier partnership, customer relationship management and information sharing all have a statistically significant effect and relationship on organizational performance, with information sharing being the highest contributor. The study concluded that supply chain management had a positive and significant effect on organizational performance of selected fast moving consumer goods in Karu L.G.A. The study recommended that the organizations should emphasize and be consistent with these supply chain management practices as they are critical in increasing organizational performance in an effective and efficient manner.