Abstract:
This paper considers the strategies in promoting library
and information services in an academic library using
Kaduna State University library as a case study. The
major objectives of this study are to determine what
promotion of library services is, the strategies used in the
promotion, library and information services available in
Kaduna State University which is our case study.
Marketing cannot be left out while talking about
promotion of library services because they go hand in
hand. For library to remain relevant, libraries need to
find ways to promote services and resources to clients as
effectively as possible. To obtain relevant data and
information for study five research questions was
formulated based on the research objectives to guide this
research work. A case study research design was used to
survey Kaduna State University library. In the course of
the research we were able to identify the promotional
tools, the various services available in the library, the
challenges encountered in the course of promoting
library services and possible solutions to them. The
survey method was used in the course of the research. A
total of 60 (sixty) questionnaires we given out to
respondent, a total of forty five (45) was retrieved.
