Abstract:
The study examined the effect of social media on employees’ performance among SMEs in
North Central Nigeria. The study adopted survey research design. The population of the study
includes all the SMEs registered in North Central Zone which is made of six states and Abuja
making it a total of seven states. The sample size of this study was 384. The questionnaire
was administered by determining the proportion of the sample size by the population of the
study. The study used regression and correlation as well as mean in analysing the data with
the aid of SPSS, 25.00. The study also used reliability test to ascertain that the instrument
used are reliable. The study found that there is a positive association between employees
commitment among SMEs in North Central Nigeria and facebook. Also, there is a positive
association between employees commitment among SMEs in North Central Nigeria and
youtube and there is positive association between employees commitment among SMEs in
North Central Nigeria and twitter. The study also found that facebbok is significant in
enhancing employees performance in terms of employees commitment in North Central Zone,
Nigeria while Youtube and twitter are insignificant in enhancing employees commitment in
SMEs, North Central Nigeria. The study also concluded that there is insignificant relationship
between social media and employees performance among SMEs in North Central Nigeria.
The study suggested that SMEs in North Central Zone, Nigeria should try to use facebook
principles in communicating their business since employees who use facebook are committed
to their work. The study also suggested that youtube and twitter should be carefully monitor
in order to ensure that employees who use them are committed to work since there is
insignificant relationship between the variables to employees performance.
