Abstract:
Public Relations is so pervasive that it affects everyone that has anything to do with or comes in contact with ;
1 other human beings. All of us, in one way or the other, practice public relations daily. According to Prca
| (2013), public relation is all about reputation. It is the result of what you do, what you say, and what others say
| about you. It is used to gain trust and understanding between an organisation and its various publics. Prca
£ further stales that for an organisation, every action and inaction is a public relations event. This is because
l what an organisation does or fails to do registers with its publics and creates an image of the organisation in
•. the minds of its publics. Prca s position suggests that public relations is a profession wholly devoted to the
^'Service of humanity,^ J
