Stereotype of Women in the Media: The Fault of the Women or the Media?

Abstract

This paper examines the ways women are portrayed in media and how that promotes them as sexual objects, submissive to male dominance and wrapped with stereotyped roles. Findings indicate that though the media have the potential and capacity to bring social change in any society, their policy in terms of depicting women’s image is somehow distorted. More often than not the media depict women as a sexual object with little value. It sends negative messages about the ways in which women should be treated and constantly degrade status of women in the society. Key words: Portrayal, Stereotype, Women and Media