Abstract:
This study delves into the power of music as a potent instrument of social change in the Nigerian context. Through an exploration of its role, potential, and challenges, this research aims to shed light on how music can be harnessed to catalyse positive societal transformations. This study is grounded in the Evolution Theory which provides a framework for understanding how society and culture pass or evolve through the same biological growth process postulated by Charles Darwin. Employing a qualitative research approach, this study conducted in-depth interviews encompassing a diverse range of participants, including communication experts, religious leaders, music artists, postgraduate students, National Orientation Agency (NOA) staff, and parents. The study sampled 25 participants. The methodological framework employed for data analysis was thematic analysis, allowing for the extraction of rich insights and patterns from the gathered information. The study reveals that music in Nigerian society plays a different role, serving as a means of cultural expression and identity. It has substantial potential as a catalyst for social change, capable of conveying messages, raising awareness, and inspiring action. However, barriers such as limited resources, commercial interests, and cultural sensitivities hinder its effective use. The authors concluded that music holds a significant and influential role in Nigerian society as a catalyst for social change and the immense potential of music to drive positive transformations within the country. The authors recommend, investment in music education and infrastructure, support for socially conscious music initiatives, promotion of collaboration and partnerships within the music industry and incentives for socially relevant music.
