Abstract:
This study was conducted to assess the adherence to advertising ethics on social media by firms and
organizations in Nigeria. Anchored on the social contract theory and technological determinism theory,
findings on the ethical issues associated with social media advertising in Nigeria revealed that most of
the advertisements on social media platforms are full of deception; advertisements on job recruitments
and product marketing are not in line with the ethical codes, and also that advertisers use deception
to win the hearts of the public which ordinarily will not patronize their services. It was concluded that
social media advertising in Nigeria has been a breeding home for deceptive advertisements where mem-
bers of the public are tricked to patronize products and services that do not reflect their choices. It was
recommended that social media advertising should be closely monitored by APCON in ensuring that
the ethical codes guiding advertising in Nigeria are not violated by advertisers who have capitalized on
the advantage of social media to mislead members of the public.
