Abstract:
Communication is no doubt central to life. Without it, all aspects of humanendeavours are bound to be in jeopardy—from the home, school, business,relationships, organisations, and institutions—name it. It is important.that people accept and also participate fully in any process at all; they have to be adequately equipped with the requisite information or details about the said process. This will hopefully eradicate ignorance, which is often exhibited, so thatThe sought-after development can be promoted and participation enhanced in thelong run. This paper, however, appraises the role of communication in enhancingpositive change with specific implications for a developing country like Nigeria.Other aspects of the paper include: a conceptual framework for positive change vis-a-vis development; communication and change; aspects of communication and development; factors for and against change effort. Thus, the he paper recommends that when resistance is in the way of change, a well-planned and executed a development communication effort geared towards re-education and carried out within the target social system on a dialogical basis, can suffice.
