dc.description.abstract |
There has been a growing concern about the crucial role of communication in the development process, sparked by its importance to the enter existence of man, its forms of use, strategies to be employed for success to be achieved and also new facilities that have emerged and are still emerging in the communication terrain. The advent of phones,audio-visual equipment and the Internet have opened new vistas and also focused adept attention on the properties of information and information transfer culminating in what is referred to as communication, which is the transfer of information and messages from one point to another and between people where meaning can be shared andparticipation enhanced. Development communication specialists andScholars have tried to see how best communication can be used to fast-track development, especially in third-world nations, including Nigeria.And since information and knowledge give power to the recipient, It becomes imperative that agriculturists too gain that strength. It is against this backdrop that the paper seeks to examine communication as sine qua non to agricultural development in Nigeria. The paper is divided into introduction, conceptual framework, and theoretical Framework The discourse looks at forms methods of communication and strategies to be employed, and principles of agricultural communication, agricultural Communication barriers and conclusion /recommendations. The paper recommends that a combination of channels and strategies of Communication can go a long way in diffusing innovations among farmers.Audience analysis and analysis of other factors like language and culture The noms and resistant traits inherent in man are crucial for change to take place. Finally, extension agents will be provided with adequate funds and other resources timely to succeed in their responsibility of diffusing innovations for farmers so that development can be attained. |
en_US |