Abstract:
Social media has become the market square for which those who have something to market and those who have a stake in the offerings converge to canvass their thoughts, express their buy-in and remain relevant in business and society. Those who do not find space in the market place either by default or design risk being left behind in the atmosphere of relevance. It was observed that though Nigeria has the resources and competences, the deployment of social media in propagating the necessary offerings to mobilise acceptance and cooperation was not very profound. This work set out to examine the relevance of social media as a strategic tool for corporate communication in Nigeria. The work was anchored on the Theory of Technological Mediation. Findings reveal that though social media have been embraced by, and largely deployed in the private sector because of the sector’s competitive and result-oriented dispositions; same could not be said of the public sector which, more than the private sector, requires the mobilization of the masses of the society for the buy-in and participation in its programmes and activities. The work therefore recommends the need to engage stakeholders and the public through the social media to constantly update them on relevant information and developments arising from, and related to such public sector activities, particularly as it affects the people and their well-being.
