Abstract:
This study evaluates the influence of two-step-flow communication on
malaria prevention in Makurdi Local Government Area of Benue State.
The study is anchored on the Uses and Gratification Theoiy while survey
method was adopted for data collection. Findings from the study show
that malaria prevention messages are available to residents of Makurdi
Local Government Area; and that the channels through which these
messages get to the residents include radio, television, newspapers and
opinion leaders. Further findings reveal that of these channels, opinion
leaders hold the most appeal for the residents and exert the highest
influence on . them with regards to malaria prevention. The study
recommends, inter alia, that health communicators, international
organizations and agencies should engage opinion leaders maximally in
efforts at preventing malaria. In spite of its influence, there has to be
synergy between Two-Step Flow Communication and other channels of
communication for enhanced results.
