Abstract:
This study examined the role of Information and Communication Technologies (ICT) in
corporate communication in Nigeria. The study is anchored on the Technology Acceptance
Model (TAM) while secondary data was relied upon for analysis. Extant literature in the study
revealed that there is no question about the indispensability of social media in corporate
communications in Nigeria because of the trends engendered by globalization, the need to
remain relevant in the face of competition and the need for better image and reputation. The
issue is no longer whether social media is relevant in corporate communications, but the
strategies to adapt and adopt to create a better image and reputation for products and services;
and remain relevant in competition and with stakeholders. Challenges of social media platforms
in corporate communication in Nigeria include orientation for public service, funding,
infrastructure challenge competences and capabilities The study concluded that social media
derives impetus from technological innovations that have made room for more diverse, cheaper
and readily available information and communication technologies. Data analytics, big data,
algorithms etc. have made it possible for corporates to easily target information and
communication to desired demographics at a fraction of the costs that existed in the previous
analogue world. The study therefore recommend that corporate entities should change their
orientation to align with current realities, embrace modern technology and systems to enhance
efficiency and to easily reach and interact with their stakeholders and critical publics. The study
also recommends that corporate entities should routinely check their facilities to meet current
evolutionary trends, and must constantly update their capabilities and competencies in the face
of intensive competition.
