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ICT AND CORPORATE COMMUNICATION IN NIGERIA: THE SOCIAL MEDIA PERSPECTIVE

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dc.contributor.author NYITSE, Gabriel T.
dc.contributor.author JAMES, Akpandem
dc.contributor.author OKUJENI, Richard
dc.date.accessioned 2024-08-08T07:37:58Z
dc.date.available 2024-08-08T07:37:58Z
dc.date.issued 2023
dc.identifier.issn 2992-3662
dc.identifier.uri http://localhost:8080/xmlui/handle/123456789/2693
dc.description.abstract This study examined the role of Information and Communication Technologies (ICT) in corporate communication in Nigeria. The study is anchored on the Technology Acceptance Model (TAM) while secondary data was relied upon for analysis. Extant literature in the study revealed that there is no question about the indispensability of social media in corporate communications in Nigeria because of the trends engendered by globalization, the need to remain relevant in the face of competition and the need for better image and reputation. The issue is no longer whether social media is relevant in corporate communications, but the strategies to adapt and adopt to create a better image and reputation for products and services; and remain relevant in competition and with stakeholders. Challenges of social media platforms in corporate communication in Nigeria include orientation for public service, funding, infrastructure challenge competences and capabilities The study concluded that social media derives impetus from technological innovations that have made room for more diverse, cheaper and readily available information and communication technologies. Data analytics, big data, algorithms etc. have made it possible for corporates to easily target information and communication to desired demographics at a fraction of the costs that existed in the previous analogue world. The study therefore recommend that corporate entities should change their orientation to align with current realities, embrace modern technology and systems to enhance efficiency and to easily reach and interact with their stakeholders and critical publics. The study also recommends that corporate entities should routinely check their facilities to meet current evolutionary trends, and must constantly update their capabilities and competencies in the face of intensive competition. en_US
dc.language.iso en en_US
dc.publisher NIGERIAN JOURNAL OF COMMUNICATION REVIEW (NJCR) en_US
dc.relation.ispartofseries Vol. 2;No. 1
dc.subject Corporate communications en_US
dc.subject ICT en_US
dc.subject Nigeria en_US
dc.subject Perspective en_US
dc.subject Social Media en_US
dc.title ICT AND CORPORATE COMMUNICATION IN NIGERIA: THE SOCIAL MEDIA PERSPECTIVE en_US
dc.type Article en_US


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