Abstract:
Public Relations writing and speaking is a scholarly article which probed the concerns of public relations practitioners when they write or speak. The piece revealed a range of what public relations people write or speak on and the role communication plays in the network. The passage through the realm of communication, in an "intertwined" relationship with public relations, is splashed with elements of good writing: including source and receiver responsibility for communication success,language of communication,readability and an update on referencing in view of the digital revolution just experienced and a model of the application of public relations theory in boosting communication impact. The reader is then lead through professional steps public relations writers and spokespersons adopt to enhance the effect of their communication effort. The article ends with ethical concems and guidelines for negotiating the land mine represented by dealing with the public.
