Department Mass Communication: Recent submissions

  • Integrating Folk and Mass Media Strategies for Effective Political Mobilisation in Rural Communities of Benue State 
    AKUREGA, Moses (Novena journal of communication, 2016)
    This paper discusses the various communication strategies which can be adopted for effective political mobilisation of rural dwellers in Benue State. Such strategies which include news, features, editorials, phone-in- ...
  • Mass Media and Development Communication in India: Philosophy and Practice 
    OKOCHA, Desmond Onyemechi (Amity school of Communication (Noida), 2020-12)
    This study examines the Indian perspective of development communication in rural development programmes. Development is a process of gradual change and planned inducement for progressive im provement, which entails ...
  • RADIO PROGRAMMES AND THE FIGHT AGAINST CORRUPTION IN NIGERIA: AN EVALUATION OF “ROUND TABLE” ON FRCN, ABUJA 
    OKOCHA, Desmond Onyemechi; SHAIBU, SAMSON A.; BARNABAS, RUTH (International Journal of Social Sciences and Humanities Reviews Vol.11 No.1,, 2021-01)
    This study “Radio Programmes and the Fight Against Corruption in Nigeria: An Evaluation of “Round Table” on FRCN, Abuja” examines the role of broadcast media in the war against corruption in Nigeria. The study is ...
  • Netizens' Detection and Mitigation of Crimes in the Digital Environment in Nigeria: A Qualitative Analysis 
    OKOCHA, Desmond Onyemechi; Echoi, Michael P. (Lead City Journal of the Social Sciences (LCJSS), 2022-12)
    The Internet and social media have become essential parts of modern life. While this continues to impact speed and quality of delivery positively, one sad problem associated with the technology is cybercrime. This study ...
  • THE ROLE OF SOCIAL MEDIA PLATFORMS IN THE PROMOTION OF CORPORATE BRAND IMAGE AND REPUTATION IN NIGERIA 
    OKUJENI, Richard; Akpandem, James; OKOCHA, Desmond Onyemechi (Arts and Social Science Research, 2023-09)
    There is a notion that getting to adopt a new idea no matter the obvious advantages is often difficult and this has played out sometimes in the Nigerian corporate landscape, apparently owing to the dominant orientation ...
  • Examining the Perception of Youths on Cyberbullying Detection and Prevention in Nigeria 
    OKOCHA, Desmond Onyemechi; Barau, Sylvester (Gombe Savannah Journal of Language, Literature and Communication Studies (GOSAJOLLLCOS), 2022-10)
    Cyberbullying is the act of an online user harassing and intimidating another person in the cyberspace. Cyberbullying is sending or posting negative, mean, hurtful or false messages about another person on the internet ...
  • Uses and Gratifications of Online Games among the Undergraduates of Bingham University, Karu, Nigeria 
    Tartsea-Anshase, Mercy; OKOCHA, Desmond Onyemechi; Ehiremen, Napoleon (GVU Journal of Communication Studies, 2023)
    The study sought to find out the effect of online games on the undergraduate students of Bingham University, Karu, Nigeria. The study was anchored on uses and gratifications theory, while the survey method was used as ...
  • Media and The Struggle for Democracy in Africa 
    OKOCHA, Desmond Onyemechi; VIVIAN, NWOKEJI –UDEH (2022-12)
    For several years in the African continent, a significant part of the continent's history was under various military regimes. Till recently, when most African countries transitioned from military dictatorship and autocracy ...
  • Assessing the Challenges Confronting Female Journalists in Plateau State, Nigeria 
    OKOCHA, Desmond Onyemechi; DAPOET, Blessing Arsun (RUJMASS, 2022-12)
    Nigerian women are confronted with gender-based discriminations in all spheres of life and women journalists are not excluded. This study aims to assess some of the challenges confronting women journalists working in ...
  • Online Social Networks Misuse, Cyber-Crimes and Counter-Mechanisms in Nigeria 
    OKOCHA, Desmond Onyemechi; Ozoemena, Esther; Agaku, Terhile (University of Nigeria Journal of Interdisciplinary Communication Studies, 2022-06)
    This study provides a valuable understanding of how online social network has been used to perpetrate cyber-crimes and the counter mechanism to prevent such attack at the same time. The study was based on social learning ...
  • Social Media and Hashtag Activism in Nigeria: A Narrative Review 
    OKOCHA, Desmond Onyemechi; Dapoet, Blessing Arsun (Zaria Journal of Communication, 2022-09)
    Recent events suggest that there is a relationship between the social media and Hashtag activism in Nigeria. This relationship came to the fore when #ENDSARs protesters opened the floodgates of various social media ...
  • Public Perception of Citizen Journalism as an Alternative to Mainstream Media in Nigeria 
    OKOCHA, Desmond Onyemechi; Akpe, Samuel Matthew (A publication of the Department of Mass Communication, University of Maiduguri, Nigeria, 2022-06)
    Citizen journalism has gained global attention. Daily, it has become more popular within the global media industry. Our focus in this paper was to establish the perception of the Nigerian public, using the chosen ...
  • BRIDGING THE DIGITAL DIVIDE IN NIGERIA 
    OKOCHA, Desmond Onyemechi; EDAFEWOTU, Endurance (Journal of Development Communication, 2022)
    The purpose of this is to understand the concept of the digital divide and examine the ways in which the divide can be bridged in Nigeria. A qualitative research approach which was based on the Diffusion of Innovation ...
  • Self-Affirmative Discourse on the Depiction of Female Sexuality in Nollywood 
    OKOCHA, Desmond Onyemechi; Okereafor, Stanley Chukwuemeka (GVU Journal of Management and Social Sciences, 2022-09)
    The study was carried out to determine how female sexuality is depicted in Nollywood and explored reasons for the depiction, albeit stereotypical. This research was anchored on genderlect and muted group theories. The ...
  • Assessment of peace journalism in the quest for harmony in Nigeria’s pluralistic society 
    OKOCHA, Desmond Onyemechi; JAMES, AKPANDEM FRIDAY (Journal of Communication and Media Research, 2022-10)
    This work focused on the role peace journalism in achieving harmony in Nigeria’s pluralistic society. It looked at the disparate tendencies that have created and fostered strife and conflicts between the various components ...
  • Fake news and misinformation on COVID-19: Implications for media credibility in Nigeria 
    OKOCHA, Desmond Onyemechi; Akpe, Samuel Matthew (Health and New Media Research (HNMR), 2022-08)
    The eruption of coronavirus disease in Nigeria in early 2020 created desperation for information. Everyone was eager to know something about the health issue, which killed people within days of infection. Questions requiring ...
  • Data Journalism: Placing Content and Practice among Nigerian Journalists 
    OKOCHA, Desmond Onyemechi; ODEBA, Ben (Covenant Journal of Communication (CJOC), 2022-06-30)
    This study attempts to provide the basis for restructuring data-driven reporting among Nigerian journalists by examining its content and practice. Field Theory and Normalization Theory provide the theoretic framework, ...
  • Environmental Dynamo: A Multi-Layered Approach to Mass Communication Theory 
    OKOCHA, Desmond Onyemechi; Akpe, Samuel Matthew (Academia Letters, 2022-06)
    A theory is not an end but the beginning of revolutionary ideas that could change our thought patterns and guide us in decision making. Every mass communication theory is based on the need to re-shape existing theories ...
  • DIGITAL AUTHORITARIANISM IN NIGERIA: INTERNET CONTROL TECHNIQUES AND CENSORSHIP 
    OKOCHA, Desmond Onyemechi; Chigbo, Maureen; Onube, M.J (Journal of Community & Communication Research, 2022-06)
    This research paper focused on the suppression of online journalism in the country. Specifically, it examined the measures used by the State to muzzle or censor online journalism and their implications on press freedom, ...
  • NEW MEDIA PORTRAYAL AND THE RECONSTRUCTING OF GENDER IN NIGERIA 
    OKOCHA, Desmond Onyemechi; Ola-Akuma, Roxie Ojoma (Journal of Community & Communication Research, 2022-06)
    With the rise of feminist socio-politically radical Nigerian women through new media, there is a concern about rescuing the country from a misplaced gender construct. It is against this background that this study sets ...

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