We often get enmeshed in symbols and the set of signs that are employed when interpreting communication, due to the belief that symbols or signs stand alone in representing meaning. A dress contains certain symbols or ...

The rapid developments in digital technologies and their increased utilization by entrepreneurs especially SMEs has given flue to a digital economy known as digital entrepreneurship. This study investigates how digital ...

There is evidence in the reviewed literature that organizations struggle to formulate and implement their corporate branding strategies. This study focuses on brand management as incorporated in private tertiary educational ...

Public Relations is so pervasive that it affects everyone that has anything to do with or comes in contact with ; 1 other human beings. All of us, in one way or the other, practice public relations daily. According to ...

This study was carried out to evaluate students’ perception of the unbundling of communication studies in Nigerian universities. Perception and expectancy theories provided the framework for the study while survey was ...

This study focused on the way teens in Nigeria are securing their privacy in the social media space. It considered the ease of third parties' access to users’ information, what can be done, and what teens are doing to ...

The disparity between the majority and minority groupings is a reality of all human societies or states. The digital media space has largely democratised the way and speed of communication, narrowing the gap between ...

The task of this paper is to critically and empirically examine the multidisciplinary and multidimensional issues that confront the identity of Islam within the Nigerian society as a resultant effect of the Boko Haram ...

The study examined WhatsApp and the development of writing skills of undergraduate students of University of Ghana. The objectives of the study were to ascertain how School of Communication Studies students currently ...

This paper explores the role of the media in shaping the perceptions and attitude of their audience. Media institutions weather traditional or new construct content in the form of messages and interpret them within the ...