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Browsing Research Articles by Title

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  • Leveraging the Power of the Media for Tourism Promotion in India 
    OKOCHA, Desmond Onyemechi (INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH & DEVELOPMENT, 2016-09)
    The thrust of this paper is to highlight the multidimensional issues of modern tourism and present the role of the media in the development and growth of the industry. The paper acknowledges the fact that India has ...
  • MALARIA RAPID TEST KITS: A STUDY OF KARU LOCAL GOVERNMENT AREA 
    AKUREGA, moses; BARNABAS, Ruth (Bingham journal of humanities social and management science, 2019)
    This study evaluated public knowledge of Rapid Diagnosis Test Kits for early detection of malaria parasites in rural communities of Nasarawa State. The objectives of the study were to: determine the prevalence level of ...
  • Mass Media and Development Communication in India: Philosophy and Practice 
    OKOCHA, Desmond Onyemechi (Amity school of Communication (Noida), 2020-12)
    This study examines the Indian perspective of development communication in rural development programmes. Development is a process of gradual change and planned inducement for progressive im provement, which entails ...
  • Media and The Struggle for Democracy in Africa 
    OKOCHA, Desmond Onyemechi; VIVIAN, NWOKEJI –UDEH (2022-12)
    For several years in the African continent, a significant part of the continent's history was under various military regimes. Till recently, when most African countries transitioned from military dictatorship and autocracy ...
  • MEDIA PORTRAYAL OF AFRICAN STUDENTS EXPERIENCE IN INDIA – A CRITICAL ANALYSIS 
    OKOCHA, Desmond Onyemechi (AGU International Journal of Management Studies & Research, 2017-12)
    The task of this paper is to critically and empirically appraise the experience of African students in India as reported in the media in most recent time. In this, it embarked on a historical and analytical examination ...
  • Mediating democratic engagement: The impact of new media on Nigerians’ involvement in political and civil life 
    OKOCHA, Desmond Onyemechi; AGBELE, Damilare (Jozac Publishers, 2023)
    The new media has become a primary news stories hub in Nigeria in recent times. Stories about civic demonstrations, social crusades, public office holders, elections, political corruption, and police brutality are items ...
  • Misconceptions and Myths About Public Relations: Challenges Faced By Practitioners 
    AKUREGA, Moses (Nigeria journal of business and research studies, 2015)
    Public Relations is so pervasive that it affects everyone that has anything to do with or comes in contact with ; 1 other human beings. All of us, in one way or the other, practice public relations daily. According to ...
  • Muslims’ Quest for Identity in Nigeria in the Midst of Boko Haram Insurgency, Religious Conflicts and Media (Mis) Representation 
    OKOCHA, Desmond Onyemechi (2016-12)
    The task of this paper is to critically and empirically examine the multidisciplinary and multidimensional issues that confront the identity of Islam within the Nigerian society as a resultant effect of the Boko Haram ...
  • NETIZENS PERCEPTION OF NIGERIAN SECURITY AGENCIES’ REPRESENTATION IN THE NEW MEDIA 
    OKOCHA, Desmond Onyemechi; Achenyo, Attah Philomina; Ola-Akuma, Roxie Ojoma (KIU Interdisciplinary Journal of Humanities and Social Sciences, 2022)
    The interaction between the Nigerian Security Forces and the civilian population has increased in recent years. This relationship has been characterized by conflicts, debates, accusations and counter-accusations. Asides ...
  • Netizens' Detection and Mitigation of Crimes in the Digital Environment in Nigeria: A Qualitative Analysis 
    OKOCHA, Desmond Onyemechi; Echoi, Michael P. (Lead City Journal of the Social Sciences (LCJSS), 2022-12)
    The Internet and social media have become essential parts of modern life. While this continues to impact speed and quality of delivery positively, one sad problem associated with the technology is cybercrime. This study ...
  • NEW MEDIA AND COVID-19 AWARENESS AND PREVENTION CAMPAIGN IN NIGERIA: AN ANALYTICAL OVERVIEW 
    ODEBA, Ben Ita; MISAL, Daburi Bello; BARNABAS, Ruth (International Journal of Arts, Languages and Business Studies (IJALBS), 2021-08)
    The use of modern information and communication technologies to disseminate information has been trending long before the outbreak of global Covid-19 pandemic. Since the outbreak of this highly infectious virus and its ...
  • New media and indigenous cultural identities in Nigeria 
    KENTE, Josiah Sabo; AGBELE, Damilare Joshua; OKOCHA, Desmond Onyemechi (Journal of Communication and Media Research, 2023-04)
    New media is a channel of mass communication mediated through internet-enabled computerised devices and dedicated applications/websites. Social media platforms and blogs are the prominent platforms of the new media and ...
  • NEW MEDIA PORTRAYAL AND THE RECONSTRUCTING OF GENDER IN NIGERIA 
    OKOCHA, Desmond Onyemechi; Ola-Akuma, Roxie Ojoma (Journal of Community & Communication Research, 2022-06)
    With the rise of feminist socio-politically radical Nigerian women through new media, there is a concern about rescuing the country from a misplaced gender construct. It is against this background that this study sets ...
  • Online Social Networks Misuse, Cyber-Crimes and Counter-Mechanisms in Nigeria 
    OKOCHA, Desmond Onyemechi; Ozoemena, Esther; Agaku, Terhile (University of Nigeria Journal of Interdisciplinary Communication Studies, 2022-06)
    This study provides a valuable understanding of how online social network has been used to perpetrate cyber-crimes and the counter mechanism to prevent such attack at the same time. The study was based on social learning ...
  • OXYGEN OF DEMOCRACY: EXPLORING THE STATUS OF JOURNALISTS AS WATCHDOGS OF GOOD GOVERNANCE IN NIGERIA 
    OKOCHA, Desmond Onyemechi; OKEREAFOR, Stanley Chukwuemeka; DYIKUK, Justine John (EKPOMA JOURNAL OF COMMUNICATION (EJoC), 2023-12)
    The watchdog role of journalists is enshrined in Chapter II, Section 22 of the 1999 Constitution of the Federal Republic of Nigeria as amended. It is, therefore, the constitutional role of the mass media to act as a ...
  • PEACE JOURNALISM: A STRATEGY FOR CREATING SUSTAINABLE PEACE IN NIGERIA 
    OKOCHA, Desmond Onyemechi; TERHILE, Agaku (MKAR JOURNAL OF MEDIA AND CULTURE (MJMC), 2022-04)
    , , , ,Nigeria is a multi-ethnic nation with over 250 ethnic groups with different cultural and religious backgrounds which hinder peaceful co existence in the society. This study was conducted toestablish the role of ...
  • PERCEPTION OF MOVIE AUDIENCE ON THE PORTRAYAL OF NORTHERNERS IN NOLLYWOOD MOVIES 
    OKOCHA, Desmond Onyemechi; Wang, Stephen (CJC, 2023-12)
    The massive visibility and exposure being enjoyed by Nollywood has brought about commercial breakthroughs and acceptance within the country and around the world. It has also flashed a floodlight on certain issues bothering ...
  • Prevention of the spread of fake news and hoaxes in Nigeria: from penalisation to the promotion of informtion literacy 
    WYORKSON, Hannatu; OKOCHA, Desmond Onyemechi (Fuoye Journal of Comm, 2023)
    Globally, information has been an integral part of any society. Right from the period of Guttenberg’s printing press to this age of advancement in new media technologies, information has remained key to the development of ...
  • PUBLIC KNOWLEDGE OF SOCIAL MEDIA PLATFORMS AS CHANNELS OF FAKENEWS 
    GABRIEL, Tivlumun Nyitse; CLAYTO, Furumkai Cordelia; TERHILE, Agaku (DEPARTMENT OF MASS COMMUNICATION FACULTY OF SOCIAL SCIENCES BENUE STATE UNIVERSITY MAKURDI NIGERIA, 2020-09)
    The study examines public knowledge of social media platforms as channels of fake news among residents in Abuja Metropolis. Anchored on the tenets of media ecology study, the survey research design was employed with ...
  • Public Perception of Citizen Journalism as an Alternative to Mainstream Media in Nigeria 
    OKOCHA, Desmond Onyemechi; Akpe, Samuel Matthew (A publication of the Department of Mass Communication, University of Maiduguri, Nigeria, 2022-06)
    Citizen journalism has gained global attention. Daily, it has become more popular within the global media industry. Our focus in this paper was to establish the perception of the Nigerian public, using the chosen ...

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