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Browsing Research Articles by Title

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  • QUALITATIVE ANALYSIS OF THE STATUS OF CELEBRITY PUBLIC RELATIONS IN NIGERIA 
    OKOCHA, Desmond Onyemechi; RAMADAN, Ayuba John; OKUJENI, Richard (Lafia Journal of Theatre and Media Art (LAJOTMA), 2023-12)
    The concept of public relations has gained acceptance all over the world. Goodwill for an organization today is secured not so much as a result of the organizations mere existence but as a result of sustained strategic ...
  • RADIO PROGRAMMES AND THE FIGHT AGAINST CORRUPTION IN NIGERIA: AN EVALUATION OF “ROUND TABLE” ON FRCN, ABUJA 
    OKOCHA, Desmond Onyemechi; SHAIBU, SAMSON A.; BARNABAS, RUTH (International Journal of Social Sciences and Humanities Reviews Vol.11 No.1,, 2021-01)
    This study “Radio Programmes and the Fight Against Corruption in Nigeria: An Evaluation of “Round Table” on FRCN, Abuja” examines the role of broadcast media in the war against corruption in Nigeria. The study is ...
  • A Rational Underlying Test Of Hypothesis in Research 
    TARTSEA- ANSHASE, Mercy (Makurdi Journal of Communication Research {MJCR}, 2010-07)
    A hypothesis is an informed, intelligent guess, or rather, a proposition, which is aimed at solving an identified problem. It can also be explained as an assumption whose validity is to be tested and established. It can ...
  • Reclaiming Music as a Communicative Instrument of Social Change in Nigeria 
    OKUJENI, Richard; YAKACHAT, Zamani; AKPE, Samuel; OKOCHA, Desmond Onyemechi (NASARAWA JOURNAL OF MULTIMEDIA AND COMMUNICATION STUDIES, 2024-04)
    This study delves into the power of music as a potent instrument of social change in the Nigerian context. Through an exploration of its role, potential, and challenges, this research aims to shed light on how music can ...
  • REPORTAGE OF AGRICULTURAL NEWS BY GUARDIAN AND THIS DAY NEWSPAPERS (2015 – 2019) 
    OKOCHA, Desmond Onyemechi; Uwen, Clement Akpan; Akpan, Glory William (Journal of Economic Growth and Entrepreneurship JEGE, 2021-06-05)
    Newspapers are usually reluctant to publish agricultural and rural development news items due to the opportunity cost considerations of usage of space for paid advertisement. However, several sectors of the nation’s ...
  • RISKS AND CHALLENGES OF PROFESSIONAL JOURNALISM: A NIGERIAN PERSPECTIVE 
    OKOCHA, Desmond Onyemechi; OSENI, O.Z; OBEDA, B. (Mkar Journal of Sociology,, 2022)
    New media and communication technologies have had a significant impact on news operations and production, and as a result, journalism as an industry and profession has changed. In human history, we have never been more ...
  • The Role of Public Relations in Creating Cordial Relationship with the Relevant Publics: A Study of A.B.U/MTN Library Connect 
    ODEBA, Ben Ita; OSAZUWA, Jennifer I. (International Journal of Research and Innovation in Social Science (IJRISS), 2021-11)
    In order to create and sustain a cordial relationship with Ahmadu Bello University (ABU) Community, MTN introduced a project called “MTN Library Connect” in the University. This paper, “The Role of Public Relations in ...
  • THE ROLE OF SOCIAL MEDIA PLATFORMS IN THE PROMOTION OF CORPORATE BRAND IMAGE AND REPUTATION IN NIGERIA 
    OKUJENI, Richard; Akpandem, James; OKOCHA, Desmond Onyemechi (Arts and Social Science Research, 2023-09)
    There is a notion that getting to adopt a new idea no matter the obvious advantages is often difficult and this has played out sometimes in the Nigerian corporate landscape, apparently owing to the dominant orientation ...
  • Self-Affirmative Discourse on the Depiction of Female Sexuality in Nollywood 
    OKOCHA, Desmond Onyemechi; Okereafor, Stanley Chukwuemeka (GVU Journal of Management and Social Sciences, 2022-09)
    The study was carried out to determine how female sexuality is depicted in Nollywood and explored reasons for the depiction, albeit stereotypical. This research was anchored on genderlect and muted group theories. The ...
  • Social Media and Hashtag Activism in Nigeria: A Narrative Review 
    OKOCHA, Desmond Onyemechi; Dapoet, Blessing Arsun (Zaria Journal of Communication, 2022-09)
    Recent events suggest that there is a relationship between the social media and Hashtag activism in Nigeria. This relationship came to the fore when #ENDSARs protesters opened the floodgates of various social media ...
  • Social media for disaster awareness and management in Nigeria 
    OKOCHA, Desmond Onyemechi; AGBELE, Damilare Joshua; JOSIAH, Sabo (Journal of Communication and Media Research, 2023-04)
    Disasters happen unexpectedly and the effects can be severe on victims and communities where it happened. During disasters, communication is vital as it ensures that people are aware of disaster occurrence and how such ...
  • SOCIAL MEDIA REVOLUTION AND ITS INFLUENCE ON CONTEMPORARY WRITING SKILLS: AN EMPIRICAL STUDY OF WHATSAPP USAGE AMONG THE UNDERGRADUATE STUDENTS OF THE UNIVERSITY OF GHANA 
    OKOCHA, Desmond Onyemechi (International Journal of Advance Reseach in Science and Engineering, 2017-10)
    The study examined WhatsApp and the development of writing skills of undergraduate students of University of Ghana. The objectives of the study were to ascertain how School of Communication Studies students currently ...
  • The Sociological and Psychological Effect of Media Content on Ghanaian Journalists and Entrepreneurs: An Empirical Analysis 
    OKOCHA, Desmond Onyemechi (Journal of Content, Community & Communication, 2017-12)
    This paper explores the role of the media in shaping the perceptions and attitude of their audience. Media institutions weather traditional or new construct content in the form of messages and interpret them within the ...
  • SPYWARE AND SURVEILLANCE OF JOURNALISTS AFRICA 
    OKOCHA, Desmond Onyemechi; FALOSEYI, Michael (INTERNATIONAL JOURNAL OF COMMUNICATION AND SOCIAL SCIENCES (IJCSS), 2024)
    Information and communication technology has aided the practice of journalism as much as generated concern over an observable growing trend in the deployment of spyware and surveillance technologies around journalists ...
  • Stereotype of Women in the Media: The Fault of the Women or the Media? 
    AKUREGA, Moses (International journal of communication, 2017)
    This paper examines the ways women are portrayed in media and how that promotes them as sexual objects, submissive to male dominance and wrapped with stereotyped roles. Findings indicate that though the media have the ...
  • Sustainable Journalism in Nigeria: An Integrated Approach to National Development 
    OKOCHA, Desmond Onyemechi; OLA-AKUMA, Roxie-Ojoma; T ARTSEA-ANSHASE, Mercy (International Journal of African Language and Media Studies, 2022-12)
    The type of information that a society receives and is capable of applying, determines its long-term progress along social equality, environmental and economic growth. Journalism in Nigeria is faced with a two-pronged ...
  • Textual Analysis of Netizens’ Reactions to Mazi Nnamdi Kanu’s Extraordinary Rendition from Kenya by General Muhammadu Buhari’s Civilian Government 
    OKOCHA, Desmond Onyemechi; CHIGBO, Maureen (Ebonyi State University Journal of Mass Communication, 2023-06)
    This study investigated the reactions of Internet users hereafter referred to as netizens to the extraordinary rendition from Kenya of the leader of the Indigenous People of Biafra (IPOB) secessionist group, Mazi Nnamdi ...
  • Threats to Media Freedom and the Safety of Journalists in Nigeria 
    OKOCHA, Desmond Onyemechi; OLU, Akindoye Olabisi; OLU-AKUMA, Roxie Ojoma (Fuoye Journal of Comm, 2022)
    This paper examines the enormous prevalence of threats to media freedom and the safety of Nigerian journalists. The goals of the study were to identify and investigate various threats to media freedom and safety of journalists ...
  • Use of Digital Space to Amplify the Voice of Minority Groups in Nigeria 
    OKOCHA, Desmond Onyemechi; FALOSEYI, Michael (Journal of Communication and Media Technology (A Special Edition in honour of Professor Lai Oso), 2024-04)
    The disparity between the majority and minority groupings is a reality of all human societies or states. The digital media space has largely democratised the way and speed of communication, narrowing the gap between ...
  • The Use of Technology in Newsgathering 
    ODEBA, Ben Ita; BARNABAS, Ruth; MISAL, Daburi Bello (International Journal of Research and Innovation in Social Science (IJRISS, 2022-01)
    Aerial Newsgathering or Drone Journalism is the use of drones for newsgathering and reporting with the application of Unmanned Aerial Vehicles (UAVs) or Unmanned Aircraft System (UAS) in covering conflict, civil ...

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